Welcome back to the fourth episode in this magazine series. Here you’ll meet Chris Fraser, Chief Finder - Business Development for Toronto-based Printing Company, Moveable Inc.
In this episode you’ll hear actionable takeaways for printing magazines, including how to get started. Chris shares his ‘bankable’ insights including specifics info about magazine size, paper choices, the importance of proofing, delivery, alterations and scheduling, all starting with the end in mind.
Chris details why and how Print on Demand (POD) magazines may or may not be a feasible solution for the future of magazine production, as well as ideas for funding your magazine with so many incredible examples along the way.
You’ll get the most out of listening to this episode if you have some knowledge of the printing industry and its terminology. If you’re fairly new to the industry, I recommend first listening to episodes 097, 098 and 099 (The 3-part ABC’s of GCM series) to be introduced to some of the important terminology Chris uses in this episode.
Check out https://www.moveable.com/ to explore what Moveable has to offer to magazine publishers.
This episode is part of a guest lecture series in GCM 720 Magazine Production & Publishing in The Creative School at TMU.
Let’s listen in…
About Our Guest:
For 150 years, Chris Fraser, and four previous generations of Frasers, have been involved in the forest, pulp, paper, and printing industries in North America.
Starting at Lunenburg County Print in the 1980's in sales, proceeding to Arthurs-Jones Lithographing in sales and marketing, and now with almost a quarter-century of service to the industry as a partner at www.Moveable.com in Liberty Village, Chris has a strong belief that printing is what clients need to succeed in markets, fundraise for causes, and promote learning by producing education and communication projects of all types.
Knowing that the medium of print is constantly evolving, Chris's primary focus is to bring a "more than printer" approach to guarantee success in every print project produced, mailed, or coupled with a digital app.
Music: Where the Sun Set by Ketsa Licensed by Independent Music Licensing Collective (IMLC).
Talk Paper Scissors Theme Music: Retro Quirky Upbeat Funk by Lewis Sound Production via Audio Jungle
Episode Artwork: Canva